Pipeline Primers was founded by Tyson Richards, a proven sales professional and seasoned digital marketing expert who understands the unique challenges marketing agencies and service businesses face.
After more than two years in direct sales and leading sales operations at Tree Traction, Tyson saw a recurring pattern — many agency owners were exceptional at marketing, but lacked the systems and structure needed to generate consistent outbound results.
Combining his expertise in Facebook Ads, AI Scheduling, and sales automation, Tyson created Pipeline Primers to bridge that gap.
Instead of struggling to master outbound sales while managing day-to-day marketing, agencies and painting companies can now rely on a proven system that delivers predictable leads, booked appointments, and measurable growth.
Own It: We Take Full Responsibility For Your Results
Integrity to a T: Honest Communication and Ethical Practices
Leveling Up: Continuous Improvement in Everything We Do
Ultra Initiative: Proactive Problem-Solving and Opportunity Creation

To build a team that redefines what’s possible for painting companies through innovation, strategy, and automation.
At Pipeline Primers, we envision a future where every painter can scale their business with confidence — backed by predictable marketing systems, intelligent scheduling, and a dedicated team that’s passionate about driving real results.
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