Pipeline Primers was founded by Tyson Richards, a proven sales leader and digital marketing professional who understands the real growth challenges marketing agencies and service-based businesses face.

After more than two years in direct sales and leading sales operations at Tree Traction, Tyson noticed a consistent pattern: many agencies delivered great results for clients, but lacked the outbound systems and structure needed to generate predictable revenue for themselves.

By combining his background in sales, automation, and performance optimization, Tyson built Pipeline Primers to close that gap. The focus wasn’t more tactics — it was installing a repeatable, scalable sales engine.

Today, Pipeline Primers helps agencies replace inconsistent outreach with proven systems that drive steady conversations, booked meetings, and measurable growth.