Most marketing agency owners are brilliant at marketing but struggle with systematic outbound sales. You know you should be prospecting daily, but client work takes priority, your team is overwhelmed, and hiring experienced sales people feels risky and expensive.
With industry-specialized professionals who understand your prospects' language and deliver qualified appointments with business owners ready to invest in marketing services.
You're not just another client in a pool. Each agency gets a niche-trained cold caller dedicated exclusively to your account. They learn your ideal customer profile, understand your service offerings, and represent your brand professionally on every call.
We don't work from generic databases. Our team researches and builds custom prospect lists of businesses in your target markets. We identify decision makers, gather contact information, and qualify businesses based on size, location, and growth indicators that match your ideal customer profile.
Your dedicated caller contacts 1,000+ business owners monthly through systematic cold calling campaigns. We're not throwing darts at a board - this is strategic, targeted outreach to businesses that fit your exact criteria and are most likely to need your marketing services.
We don't just book anyone who answers the phone. Every prospect is qualified based on your specific requirements before an appointment hits your calendar. We verify budget capacity, decision-making authority, current marketing challenges, and genuine interest in solutions.
Weekly reporting keeps you informed on call volume, contact rates, appointment booking rates, and show-up percentages. We continuously optimize our approach based on what's working in your market and adjust our messaging to improve results.
We start with a comprehensive onboarding process where we learn everything about your business, ideal customers, and service offerings. This isn't a generic setup - we dive deep into your market, understand your competitors, and develop messaging that resonates with your specific prospects.
Your ideal customer demographics and psychographics
Service offerings and pricing positioning
Qualifying questions and deal-breakers
Appointment booking preferences and calendar integration
Success metrics and reporting requirements
Our team builds your custom prospecting campaign including targeted lead lists, call scripts, objection handling frameworks, and qualification criteria. Everything is tailored to your market and tested for effectiveness.
Custom prospect lists based on your ideal customer profile
Industry-specific call scripts that speak your prospects' language
Objection handling responses for common concerns
Qualification frameworks to ensure appointment quality
Follow-up sequences for prospects who need more time
Your dedicated caller begins systematic outreach to your prospect list. We start conservatively, test our approach, gather feedback, and optimize based on real market response. This isn't a "set it and forget it" service - we're constantly improving to maximize your results.
Daily prospecting calls to your target market
Real-time campaign adjustments based on response rates
Weekly performance reporting and strategy discussions
Continuous script refinement and message testing
List expansion and market development
We focus exclusively on appointment setting for marketing agencies serving home service businesses. This specialization means we understand your prospects' challenges, speak their language, and know exactly what messaging resonates in your market.
We're confident in our ability to deliver results, which is why we don't lock you into lengthy contracts. Our minimum commitment is just 90 days - enough time to see real results and build momentum in your pipeline.
You'll know exactly what we're doing and how it's performing. Weekly reports include call volumes, contact rates, appointments booked, show-up rates, and feedback from prospects. No black box - complete transparency.
Pipeline Primers was founded by sales professionals who understand the challenges of building predictable pipeline. We're not a generic call center - we're specialists who've built our own successful sales systems and now apply that expertise to growing your agency.
We're building a team of elite sales professionals who want sustainable careers in a growing company. We are the #1 sales partner for marketing agencies and provide our team members with industry-leading training, compensation, and growth opportunities.
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