Tired of inconsistent lead flow and feast-or-famine sales cycles?
Most marketing agency owners are brilliant at marketing but struggle with systematic outbound sales. You know you should be prospecting daily, but client work takes priority, your team is overwhelmed, and hiring experienced sales people feels risky and expensive.
We solve this by becoming your dedicated appointment setting team.
With industry-specialized professionals who understand your prospects' language and deliver qualified appointments with business owners ready to invest in marketing services.
You're not just another client in a pool. Each agency gets a niche-trained cold caller dedicated exclusively to your account. They learn your ideal customer profile, understand your service offerings, and represent your brand professionally on every call.
We don't work from generic databases. Our team researches and builds custom prospect lists of businesses in your target markets. We identify decision makers, gather contact information, and qualify businesses based on size, location, and growth indicators that match your ideal customer profile.
Your dedicated caller contacts 1,000+ business owners monthly through systematic cold calling campaigns. We're not throwing darts at a board - this is strategic, targeted outreach to businesses that fit your exact criteria and are most likely to need your marketing services.
We don't just book anyone who answers the phone. Every prospect is qualified based on your specific requirements before an appointment hits your calendar. We verify budget capacity, decision-making authority, current marketing challenges, and genuine interest in solutions.
Weekly reporting keeps you informed on call volume, contact rates, appointment booking rates, and show-up percentages. We continuously optimize our approach based on what's working in your market and adjust our messaging to improve results.
We start with a comprehensive onboarding process where we learn everything about your business, ideal customers, and service offerings. This isn't a generic setup - we dive deep into your market, understand your competitors, and develop messaging that resonates with your specific prospects.
Our team builds your custom prospecting campaign including targeted lead lists, call scripts, objection handling frameworks, and qualification criteria. Everything is tailored to your market and tested for effectiveness.
Your dedicated caller begins systematic outreach to your prospect list. We start conservatively, test our approach, gather feedback, and optimize based on real market response. This isn't a "set it and forget it" service - we're constantly improving to maximize your results.
- Daily prospecting calls to your target market
- Real-time campaign adjustments based on response rates
- Weekly performance reporting and strategy discussions
- Continuous script refinement and message testing
- List expansion and market development

To build a team that redefines what’s possible for painting companies through innovation, strategy, and automation.
At Pipeline Primers, we envision a future where every painter can scale their business with confidence — backed by predictable marketing systems, intelligent scheduling, and a dedicated team that’s passionate about driving real results.
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